Common Questions About The Row Bags
Set out below are the most common questions about the row bags, answered using only what stands up to checking. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, since the brand publishes none. Anything that is reported yet unconfirmed is stated plainly rather than quietly rounded up into fact. Figures taken from resale reports describe observed market behaviour; they are not investment advice. This covers bags alone, so ready-to-wear and footwear sit outside it. Claims that circulate widely but cannot be checked have been left out.
Who makes The Row, and where are the bags made?
The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. The design studio has sat in Tribeca since 2012, alongside a Paris office opened in 2011 and a London office in 2019. London’s Savile Row gives the name. Bags are made in Italy, and the brand prints Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No other manufacturing detail is published, which means claims about specific tanneries cannot be checked. Los Angeles, New York, London, Paris and Amagansett all hold an own-name boutique.
Why is ysl store there no logo on the bags?
There are no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Silhouette, proportion and construction do the identifying instead. Each bag carries a small, discreet exterior stamp, typically low on the side where it blends into the leather, plus a second stamp inside. Hardware is palladium-plated and finished matte or brushed, so it reads as weight rather than shine. Nappa, lambskin, calfskin and cotton herringbone do the lining work where other houses print logo jacquard, meaning the linings are luxury materials in their own right. The practical upshot is that you cannot identify one of these bags at a distance, which for many buyers is the point.
How much does a The Row bag cost?
There is no official price list, since the brand publishes none, so every figure here is an observed 2026 market price. At one end was $590 for a Double Travel Wallet, at the other $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500, and top at roughly $3,600 to $6,900. Material moves the number more than size does. Opt for suede and you face a consistent premium over calfskin in the same silhouette. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.
| Bracket | Observed range, 2026 | Example models |
|---|---|---|
| Entry tier | $590 up to $1,500 | Double Travel Wallet $590, Boone Tote $900, 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390 |
| Mid tier | $1,550 up to $3,500 | Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900 |
| Top | $3,600 up to $6,900 | Soft Margaux 10 $3,650, Agnes 12 $4,400, Alger Tote $4,900, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
| Suede uplift | Depends on the silhouette | Agnes 15 $5,000 against $5,800; India 10.00 $3,850 leather against $5,370 suede |
Is the Margaux discontinued?
The brand alone knows, and it has said nothing. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely reported but has never received official confirmation from the brand. Those two claims are different, and any article merging them goes beyond the evidence. Secondary-market trading is where the original now sits; the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. The status is unresolved, not settled.
How does the Soft Margaux differ from the Margaux?
The Soft Margaux is a genuine rework rather than a renaming. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are the additions against the original. Observed at $3,650, the Soft Margaux 10 is 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. At $4,350, the Soft Margaux 12 holds the same construction, measuring 12 x 9 x 7.5 inches with two card slots and a zip pocket. A Soft Margaux 15 is reported at about $4,700, but that figure is unconfirmed. Recorded at $4,900, the Margaux Shoulder 12 is a separate shape, marked out by a lambskin lining and elongated tubular handles.
Why do the model names have numbers in them?
The figure indicates width in inches, not a size tier or a series code. The convention holds across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Because two bags sharing a number occupy roughly the same width, comparison is unusually simple. A major retailer carries there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with an unverified price. If you see N/S or E/W in a name, read it as orientation rather than dimension. Reading both conventions tells you most of what you need before seeing the bag.
What should I check to authenticate a The Row bag?
Because there is no public serial number, date code or authenticity card system for these bags, no lookup is possible and nobody can verify one for you. Authentication is physical instead. Even, machine-precise stitching with no fraying or wandering lines is what you want, as are hand-painted edges with no overflow, bubbling or thin coverage. Genuine hide reads substantial and soft at once and absorbs light rather than reflecting it, whereas fakes feel stiff, thin or faintly plasticky. The interior stamp should be sharp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 survive photo inspection, so in-hand checks and platform authentication are what sources recommend.
- No serial numbers, date codes or authenticity cards exist
- Evenly dense stitching plus tidy hand-painted edges
- An interior stamp that is crisp, centred and reads Made in Italy
- Matte or brushed fittings that close with precision
- A shape that holds when the bag is empty
How well do The Row bags hold value on resale?
Observed market behaviour says yes, though this is not investment advice and past figures forecast nothing. 97% value retention is the number the Rebag CLAIR 2025 report assigned the brand, taking it into the unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models were not uniform: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. Softer figures include Fashionphile resale reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Where can I buy The Row bags?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Verified multi-brand stockists run to Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, alongside independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface on it. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari carry them too, with the first two flagged in sources as higher counterfeit risk. Because at least one non-official site uses the brand’s name, anyone searching for the row for sale should make sure they are on the brand’s own store before buying direct.
How should I care for one?
No brand-issued care protocol exists, so what follows is material-appropriate general guidance rather than instruction from the label. Overfilling, direct sunlight, heat and rain are the universal enemies, and storage means the dust bag, lightly stuffed so the shape holds. A soft dry cloth is right for calfskin and grained finishes, with neutral conditioner used sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. Use a suede brush and nothing else on suede, which is the most fragile material here: no leather cream, no wet wipes, no soap, no water-based cleaner. Spot-cleaning is the sole option for raffia, sisal, canvas and silk or satin pieces, which are least forgiving to water and least serviceable.